Superior Business Builders Group - July

July 18th
The Power of Storytelling: Turning Brand into Belief
Presented by Tera Greenwood

Join us for a compelling and interactive session with Tera Greenwood, Executive Vice President at SSA Group and a masterful storyteller whose work spans national cultural attractions, purpose-driven branding, and authentic relationship-building.

Tera will explore how storytelling isn’t just a marketing strategy; it’s the heartbeat of your brand. Drawing on her experience leading one of the nation’s most innovative experiential companies, she’ll share a powerful framework for turning your business’s journey into a message that connects, inspires, and grows loyalty.

Together, we’ll explore:

• Why storytelling matters now more than ever
• How to align your personal and business story with your brand identity
• A four-part storytelling structure you can apply immediately
• Ways to make your customer the hero of your journey
• Simple prompts to help unlock your voice and message

Superior Business Builders is a monthly gathering designed to foster local business growth, spark innovation, and build strong connections within our community. Join fellow business leaders in a supportive, collaborative space to exchange experiences, develop new skills, and gain fresh perspectives.