Originata

Madeleine Berger is the founder of Originata, a women’s boutique opening in downtown Superior in spring 2026. She brings nearly two decades of experience in the fashion industry, having worked in product development, merchandising, buying, and planning across apparel, accessories, and footwear categories, spanning both fashion and activewear brands.

Madeleine has lived and worked in Boulder County for more than 15 years. Throughout her career, she has focused on building thoughtful product assortments that combine quality materials, great design, and everyday wearability.

As both a business owner and a mother, Madeleine is passionate about creating spaces and experiences that support community connection and local commerce. She looks forward to contributing to the growth of Superior’s new downtown and becoming an active member of the local business community.